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Assignments

Assignments











140 Hrs on Hads-On Assignments

Hands-On Digital Marketing Online Assignments

There are many ways you can study digital marketing online.Wisdom education provides vital digital marketing skills with practical assignments and hands-on projects. Industry professionals often lead these courses, which cover teaching students vital digital marketing skills with practical assignments and hands-on projects.

Assignments module

Assignments module


This module allows you to develop skills to improve digital marketing. This module focuses on the value of the ever-evolving, dynamic digital landscape. You will acquire skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to design how to enhance an organization’s effectiveness in the digital era.

Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.

Build Your Blog

Duration: 2 Hours

Assignment Promises

  • Decide the topic of there blog
  • Buy domain name or take free sub-domain name from Digital Vidya
  • Host Blog on AWS and add $ 100 credit provided by Digital Vidya
  • Import 5 blog posts based on their blog topic from other websites
  • Update theme and Logo. Create an email for their domain.
  • Install all necessary plugin including Google Search Console, Google Analytics, Discus, Author Ta

Promote Your Blog

Duration: 5 Hours
  • Write your first blog post + SEO
  • Social Media Profiles and Content Sharing
  • Promoting the blog through E-Mails
  • Promotions via Facebook Ads
  • Traffic Analysis using Google Analytics
  • Creating a Content Strategy
Duration: 8 Hours

Assignment Promises

  1. Research the right keywords to get your website ranked better on Google.
  2. Analyse your website pages and implement on-page SEO techniques.
  3. Identify your competitors and analyse their websites to build competitive advantage.
  4. Learn local SEO and Mobile SEO to target users specifically.
  5. Identify the keywords and strategies implemented by your competitors.

Tools you will Learn

  1. RankWatch
  2. Google Keyword Planner
  3. Broken Link Checker
Duration: 15 hours

Assignment Promises

  1. Set up Google AdWords Account to run ads on Google.com and Google’s associated properties
  2. Understand how to create ad-groups, write catchy ad text and select keywords to run and optimise your ad campaign’s performance
  3. Create and run responsive ads on Google Display Network to show your ads on all devices
  4. Create in-stream and video discovery ad to target audience based on demographics and interest
  5. Sign up for Merchant Centre account and create an ad group to run Google Shopping campaign
  6. Connect your marketing objective to AdWords solutions to achieve a business’s objective

Tools you will Learn

  1. Google AdWords
  2. Merchant Centre

These assignments will require running live Google AdWords Campaigns by spending Rs 1000.

Duration: 10 hours

Assignment Promises:

  1. Learn to create a profitable Facebook page that converts the viewers into customers.
  2. Build your network of existing customers and potential customers while making yourself reliable in the eyes of audience.
  3. Post impactful content on Social Media networks to target the audience and provoke them to make purchase.
  4. Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
  5. Build your fan base on Twitter to create buzz about your business and products.

Tools you will Learn

  1. Canva
  2. HootSuite

These assignments will require running live Facebook Ad Campaigns by spending Rs 500.

Duration: 8 hrs

Assignment Promises

  1. 1. Become hands-on on Legal Aspects involved in sending Emails in various countries
  2. 2. Never let your emails land in Spam Folders – Be equipped with key techniques
  3. 3. Start to manage your emails professionally using MailChimp

Tools you will Learn

  1. 1. MailChimp
  2. 2. Google Advanced Search
  3. 3. Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor, VoilaNorbert, Email Generator
  4. 4. SPF Validation Tools
Duration: 10 hrs

Assignment Promises

  1. Learn secret techniques to multiply your reach without increasing your Ad budget.
  2. Learn step-by-step approach to nurture your emails contacts automatically.
  3. Build an effective Landing Page
  4. Strategize Drip Marketing Campaign to nurture your leads.

Tools you will Learn

  1. Unbounce
  2. Customer.io
Duration: 8 hours

Assignment Promises

  1. Understand how data can be presented in a story telling format and share your observations
  2. Set up Google Analytics account to create a measurement model for business/blog
  3. Check and review business’s real time, audience, acquisition and behavior report
  4. Get yourself registered on Google Merchandise Store and understand the dashboard
  5. Draw your campaign lifecycle and design a campaign outreach plan based on analytics data

Tools you will Learn

  1. Google Analytics
  2. Google Merchandise Store