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Certified Digital Marketing Course

Certified Digital Marketing Course

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Why Digital Marketing is the need among all.

Digital marketing is an essential and major course to learn. There are abundant opportunities in this field so, all professionals should learn this skill. In the market, if we search for digital marketing jobs, then we will find there are a lot of vacancies and all companies are in the search for a good digital marketing candidate.

Digital marketing is the need of the hour. Every company, shops, organizations, institutions, etc, are now online. With the help of the internet, we can connect to and from everyone. So we should flow with the trend and not be apart from Digital Marketing.

Importance of digital marketing in the industry-

  • Marketing professionals- All marketing professionals can get the advantage of digital marketing. They have to learn it and apply it in real life.
  • Professionals in other roles- The professionals, who are new to the digital marketing field, can choose the course to know more about digital marketing.
  • Business owners and entrepreneurs – The business owners who are ignorant about this and the entrepreneurs who are thinking about learning this can take advantage of it.
  • Digital marketing professionals- Digital marketing course is also beneficial for digital marketing professionals for relearning and expansion and career growth.
  • Students and freshers- This digital marketing course is very necessary for the students and freshers for their expansion of knowledge and to get a good job.
  • Here are the key reasons for which people take an Online Digital Marketing Course:



    Getting a Job




    Business Promotion


    Real-time digital marketing experience

    Real-time digital marketing experience

    The real value of Wisdom lies in its hands-on experience. We here offer practical knowledge as well as theoretical knowledge. Our major focus is to touch the heart of every student with good teaching. And we are here offering you the classroom practical training. You can do or learn with the help of gadgets.

    • Here we can learn SEO, SMO practically and we can make the hands-on all live projects.
    • SEM, SMM theory and practical on live projects.
    • Site auditing with various tools would be practically done.
    • Real-time working on web analysis with different tools
    • Practical on Google Ads. Which means hands of experience on Google Ads, with live Ads on a given budget.
    • Hands-on experience on Facebook Ads, LinkedIn ads, Twitter ads, Quora ads, Pinterest ads, etc, from a given budget.

    Curriculum of Our Digital Marketing Training Program

    Curriculum of Our Digital Marketing Training Program

    Digital Marketing is vast and expanding, as such the curricula of Digital Marketing Courses must keep being updated. The regular updates on our courses and their curricula keeps this Digital Marketing Program a league apart from that of other Digital Marketing Institutions. Our approach to Digital Marketing training is exhaustive. You will learn various techniques of Digital Marketing through a series of 44 Modules.

    The number of modules in this online Digital Marketing course for each domain will vary based on the importance and effectiveness of each domain. Each module will typically be delivered in one week. For you to learn all the modules of Digital Marketing in the duration promised, we will conduct multiple online classes every week.

    We believe that taking up an Online Digital Marketing Course is the best way to train in Digital Marketing. Our experience of being in the training industry since 2009, along with the apparent requirements of learning Digital Marketing make the case clear for us. Since, all of the research and application on Digital Marketing takes place online, you have to be on this platform to learn. 

    Search Engine Optimization

    Search Engine Optimization

    Search engine optimization(SEO) is important, because It is the process of improving the quality and quantity of website traffic by increasing the visibility of a website that make more attractive to the users of a web search engine. It is art and science of acquiring pages to rank higher in search engines such as Google. Because search is one of the relevant ways in which people observe content online, ranking higher in search engines can lead to a rise in traffic to a website.

    keyword Research and Analysis:

    Keyword research is the procedure of identifying the best keywords to target to help you generate organic traffic to your website, increase conversions and create actual return on investment(ROI) for your business. Keyword analysis helps to

    • increase conversions,
    • find new markets,
    • optimize spend,

    but it needs time-consuming examination, and decision-making to excel your keyword competition.

    Research on keywords:

    How to Do Keyword Research?

    • Start with seed keywords
    • Generate keyword ideas
    • Use keyword research tools
    • Understand keyword metrics
    • Group your list of keywords
    • Prioritize

    Competitor keyword analysis and tools used:

    Competitive keyword analysis is one of the most impressive ways to compete in a crowded space and gain a crucial advantage over other businesses in your industry.

    Here are eight competitor keyword research tools

    • BuzzSumo
    • SEM Rush
    • SpyFu
    • Ahrefs’ Keywords Explorer
    • AdWords’ Auction Insights
    • Crowdsourcing Keyword Research
    • Tag Clouds
    • WordStream’s Free Keyword Tool

    SEO Audit:

    • What are SEO Audits?
    • Different Types of SEO Audits
    • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
    • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
    • Google Search Console

    Algorithm Updates

    • History of Google Algorithms
    • History of Google Algorithms
    • RankBrain and the Future of SEO

    Tools for SEO Audit:

    • Screaming Frog SEO Spider
    • Webchk
    • Seoptimer
    • Woorank
    • SEO Site Checkup

    On Page

    On-page SEO refers all the measures that can be taken directly within your website to increase its position in the search rankings. On-Page SEO make settings you can apply on your website so that it is optimized for search engines.

    HTML Basics:

    • Web Page Basics: What is HTML, JavaScript,CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG Tags
    • SEO Friendly URl’s
    • Internal Links
    • Page Speed, Social Media Sharing, Content Creation
    • Canonical tag
    • Duplicate Content
    • Responsive Web Design
    • Outbound Links

    There are two types of outbound links.

    • nofollow link
    • dofollow link.

    On-page SEO Elements:

    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid

    Technical SEO:

    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
    • 301 Redirects

    Mobile SEO:

    • App Store Optimisation
    • Mobile Websites: Responsive, Adaptive, Dynamic
    • Optimizing for Voice Search

    Schema markup:

    • What is Schema & Why is it relevant to SEO.
    • Schema Types – Micro, JSON-LD
    • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
    • How Schema shows up in SERPs

    Off Page

    Off page SEO refers to method you can use to enhance the position of a website in the search engine results page (SERPs). Off-page SEO specify the activities you can perform outside the boundaries of your website.

    Link Building:

    • What is Link Building
    • Different Types of Link Building:
      • Directory Submissions
      • Social Bookmarking
      • Forum Submissions
      • Blog Commenting
      • Classified Submissions
      • Guest Blogging
      • Article Submission
      • PDF sharing
      • Press Release Submission
      • Image Sharing Submission
      • Google Reviews
      • Yahoo answers, Quora answers
    • Link Building Metrics

    Social SEO:

    • Quora
    • YouTube Video SEO
    • Slideshare, Scribd and other Social Channels for SEO

    Local SEO:

    • What is Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local Listings/Citations

    Social Media Marketing

    Social Media Marketing

    Social media marketing (SMM) is a kind of Internet marketing that take advantage of social networking websites as a marketing tool. It is a procedure of gaining traffic or attention through social media sites. Social Media Marketing is often varying with digital marketing, but they are not the same, as on social media marketing is just one component of digital marketing which uses social media as a platform to attain customers and build relationships with them. The aim of SMM is to make content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

    SMM plan

    Facebook Marketing

    What is Facebook Marketing

    • Facebook Page Best Practices
    • KPIs to measure success
    • Facebook Insights
    • Facebook Business Manager

    How does Facebook Advertising Work?

    • Facebook Ad Campaign Objectives
    • Facebook Ad Targeting

    Instagram & LinkedIn Marketing Marketing on Instagram

    • Optimizing your instagram business profile
    • Crafting an Instagram content strategy
    • Best Practices
    • Influencer Marketing on Instagram
    • Analytics & Measurement
    • Instagram Ads

    LinkedIn as a Marketing Platform

    • LinkedIn for Personal Branding
    • Brand Marketing on LInkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads

    Twitter and Snapchat Marketing Twitter Marketing

    • Twitter Marketing for Brand Awareness
    • Twitter Ads
    • Twitter Analytics
    • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

    Snapchat Marketing

    • Snapchat for business
    • Building a following
    • Driving Engagement
    • Analytics & Measurement

    Pinterest Marketing

    • Pinterest for business
    • Marketing on Pinterest
    • Best Practices
    • Leveraging Rich Pins
    • Analytics & Measurement

    How & Why of SMM

    SMM tools

    Top social media tools are:

    • Buffer
    • Social Clout
    • Canva
    • Feedly
    • Socedo
    • Edgar

    Search Engine Marketing:

    Search Engine Marketing:

    Google AdWords is a marketplace where companies pay to have their website ranked just with the top organic search results on the basis of keywords. The basic meaning is, you select to boost your brand based on keywords. A keyword is a word or phrase the user searches for, who then look at your ad. Your ads will only appear for the keywords you pick.

    Search & Display ads

    Display advertising is a method of attracting the audience of a website, social media platform like Facebook, Instagram, Twitter etc. or other digital mediums to take a particular action. These are often made up of text-based, image or video advertisements that promote the user to click-through to a landing page and take action (e.g. make a purchase).

    Search advertising or pay-per-click (PPC) advertising is an easy, low-budget approach to reach the right audience. You’re able to control who look at the ads with nearly instant results. The PPC ads are shown directly on search engine websites after a keyword or phrase has been examined.

    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

    Creation of Google Display Network

    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation – Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
    • Advanced Display: Smart Display Campaigns

    Mobile Ad Campaigns

    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and Conversions Report Editor
    • Optimization Strategies
    • Account Audit Demo

    Shopping Campaigns – Introduction

    • What are Google Shopping Ads /Product Listing Ads?
    • Where do they appear on Google? What Shoppers on the internet do?
    • What retailers need? – New Advertising technologies
    • Google Shopping set retailers up for success
    • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
    • Merchant Centre Steps
    • Create Shopping Campaign on Google AdWords
    • Track Performance and Optimize the Campaigns

    YouTube Marketing – Introduction & Ad Formats

    • YouTube Ad Formats
    • YouTube Campaign Creation
    • YouTube Analytics
    • Video Campaign Optimization Tips

    Google Analytics:

    Google Analytics:

    Google Analytics is one of the digital analytics software. It is Google's free web analytics service that allows you to analyze complete detail about the visitors on your website. It provides valuable intuition that can help you to shape the success strategy of your business.Google Analytics is a web analytics service provided by Google that tracks and reports website traffic, presently as a platform inside the Google Marketing Platform brand.

    • Visit the website and formulate online objectives, goals and KPIs.
    • Check out the channel overview or traffic resources report.
    • Analyze the ratio new vs returning visitors and also Analyze loyalty & recency metrics
    • Analyze the performance of mobile and tablet vs desktop visitors
    • Check out the landing pages perform equally well or is there anything that needs to be fixed.
    • Analyze How well did they set up their paid and organic search strategy.
    • Examine the goal conversion rates bad, acceptable or just great
    • Check out specific campaigns performance.
    • Do you see huge drop offs in certain funnel steps?
    • What specific points (analytics intelligence) did u miss?

    Metrics that matter

    Insights to reach customers

    How to measure success

    A few choice reports and features in Google Analytics can help make sense of all the data you worked extremely hard to track, and guide you to start making more advanced use of your marketing budgets.

    • Determine How You Will Measure Success:
      • What metrics are most important to you?
      • What determines success vs. failure?
    • Efficiently Analyze Your Data

    Google Web masters

    Google Web masters

    Google Webmaster Tools (GWT) is vital for Google to communicate with website admins or Webmasters. Google Search Console or Google Webmaster Tool allows you to distinguish issues with your webpage and can even update you regarding whether your site has been corrupted with malware or not. It is a free service that helps you figure out and maintain your website's performance in search results. Offered as a free service to anyone who has a website, Google Webmaster Tools (GWT) is a gutter of information from the largest search engine in the world to you, providing insights into how it sees your website and helping you uncover issues that need fixing.

    Categories Under Webmasters:

    Adding a Site and Verification Process

    Configuration Settings

    How to set up Google Webmaster Tools:

    • Set up a Google account
    • Next, set up a Webmaster Tools account
    • Add a sitemap

    URL Parameters

    URL Parameters are parameters with values that are set dynamically inside a pages URL. This enables a single page to show an infinite number of distinct views.

    There are two kinds of parameters:

    • • Active parameters: It can change page content for users by transforming or sorting a page in a certain way.
    • • Passive parameters: It doesn’t have any effect on how content appears to users, but can track visits or referrals.

    Search Analytics Reports

    Crawl Errors / Stats

    Google Fetch

    Blocking the Crawler and blocking pages


    There are some of the features of Search Console which help you monitor a site move:

    • Sitemaps
    • Index Coverage report
    • Search queries

    Search Queries

    Links to Site / Internal Links

    Resubmitting Sitemaps

    Following are the steps to resubmit sitemap in Google Webmaster Tool:

    • Select your site from Google Search Console index page.
    • Click on Crawl
    • Click on Sitemaps
    • Then go click onto ADD/TEST SITEMAP
    • Then type sitemap next to your domain name.
    • Then click on Submit Sitemap button and you are done

    Robots.txt tester

    Remove/ Temporarily hide urls from search results

    Remove URLS from index

    HTML Suggestions

    Rich Snippets

    Google Web masters

    Google Web masters

    Email marketing is the process of sending a commercial message, commonly to a group of people, using email. In its hugest sense, every email sent to a potential or current customer could be considered email marketing. It usually engages using email to send advertisements, request business, or ask sales or donations, and is meant to build loyalty, trust, or brand awareness.

    Email marketing strategies

    • Rented List Emails
    • Co-branded Emails
    • Third Party Email Newsletters
    • Viral Emails
    • Event Triggered Emails
    • House E-newsletters

    Effective Email Content

    • Conversation
    • Relevance
    • Incentives
    • Timing
    • Creative & Copy
    • Attributes

    Importance of Email marketing

    Build an email list

    Creative List Building Techniques by using email:

    • Create remarkable email content
    • Boost subscribers to share and forward your emails
    • Segment your email lists by buyer persona
    • Add a link to your employees' signatures
    • Renovate a stale email list with an opt-in campaign

    Nurturing & Automation

    • Tools to Enhance Lead Nurturing
    • Enhance Better Reach
    • Analyze Behavior Patterns
    • Analytics
    • Automation and More

    Email design

    Email Automation:

    Introduction to Automation

    • What is Automation?
    • How does it Work?
    • What are the Benefits?

    Choosing an Automation Platform

    • Features & Functions Available
    • What are Workflows? How to Create a Workflow?
    • Cost
    • Most Widely Used Platforms

    Simple Automation Functions from MailChimp

    • Click to Reply Options – Demonstrated
    • Other Features Explained
    • Results – Demonstrated – Practical

    Inbound Marketing

    Inbound Marketing

    Inbound Marketing is a business methodology that attracts the attention of prospects through content creation. It's one of the best and most cost-effective ways to convert visitors into customers and promoters of your business. While outbound marketing disturbs your audience with unnecessary content, inbound marketing makes connections they’re searching for and solves problems they already have.

    Buyers persona

    Buyer persona is a semi-fictional depiction of your ideal customer based on market research and real data about your current customers. While creating your buyer persona consider including customer demographics, behaviour patterns, motivations, and goals.

    Buyers journey

    The buyer's journey is the process buyers evaluate, and decide to purchase a new product or service. Before making a decision to buy, a potential customer will observe information about products or services related to their problem or needs. While working with inbound marketing the aim is to attract potential customers long before they might be ready to buy, and guide them on their journey towards making that purchase.

    Inbound certification

    Through Inbound certification you will learn how to identify your buyer personas andthe representations of your ideal customers based on research and data. The inbound methodology will help you to learn how to apply them to your business. The Inbound Certification Course instructs you how to run a successful inbound business, from marketing to sales to services.

    Digital Marketing Certifications

    Digital Marketing Certifications

    After doing this course, you all can get certificates from wisdom education of University with Google certified. Candidates have to pay the fee of the course and after that, they can get the certificates after finishing the course. And with the course you all certified in-

    Tak To Advicer

    Our Digital Marketing trainings come with reputed certifications. Enquire about them.


    Before doing this course, we all have to do simple planning to get the best out of the certificates.We have all the knowledge to gain,but if we don’t plan for the course,then we will not get the most from it.


    In the course, the student should manage the time to learn from the course. The time-management is the only way to be more expert in this field.


    The course not only gives you the freedom to learn, but you should have to gather all the information from it. And the accumulation of all the things makes the sense.